moonbrush
Secure Electoral Outcomes with Real-Time Behavioral Intelligence
96%+
Verified win rate across over 500 political campaigns.
The Moonbrush system helps political organizations identify persuadable voters and adjust messaging based on observable behavior while the cycle is still active.
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Million+ voter profiles mapped within the U.S. consumer graph.
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identity resolution rate when matching 3 or more keys.
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Daily behavioral signals processed.
Above the Surface: The Flaw of Polling
Traditional political targeting relies on self-reported surveys and broad demographics. This static data forces campaigns to guess what drives voter behavior, treating individuals with identical demographics as identical voters while failing to capture real-time shifts in sentiment.
Below the Surface: Real-Time Behavioral Intelligence
The Moonbrush system analyzes billions of weekly data points to update your political target audience continuously. By tracking what voters actually do rather than what they self-report, campaigns can rapidly identify persuadable segments, react to approval shifts as they happen, and target new issue alignments within a specific district.
Campaign
The Data Advantage For Political Campaigns
Bipartisan Results
Maintaining a 96 percent win rate across over 500 campaigns, our behavioral intelligence system delivers proven victories on both sides of the aisle. The system secures measurable outcomes at every level of the electorate, scaling from national presidential and congressional races down to localized bond measures, ballot initiatives, and mayoral runoffs.
Privacy-First Targeting, Built for Compliance
Moonbrush uses a Zero-Copy Architecture that connects directly to your existing data systems, so sensitive personal data never leaves your environment. The platform meets strict standards, including SOC 2 Type II, FEC, HIPAA and CCPA compliance.
For political campaigns, we require pre-flight legal reviews for geo-targeting and maintain a detailed Ad Ledger—tracking creative, spend, and targeting—for over two years. This ensures secure, privacy-first targeting with full auditability and regulatory compliance.
